White Paper
NDC: Reshaping legacy business models and beyond
NDC: Reshaping Legacy Business Models and Beyond examines how the aviation industry is transforming airline distribution to address rising costs, competitive pressures, and changing market dynamics. Faced with the impact of low-cost carriers, increasing fuel prices, and high Global Distribution System (GDS) fees, network airlines have sought more efficient and flexible distribution strategies. The paper explores the role of New Distribution Capability (NDC), an industry standard designed to modernize how airlines distribute products and services. By leveraging emerging technologies and improving existing processes, NDC enables airlines to offer richer content, personalized offers, and direct customer engagement across distribution channels. The approach helps reduce distribution costs, inc
