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White Paper

Needle in a Data Stack: Why Customer Data Platforms Matter and How to Pick the Right One

Needle in a Data Stack: Why Customer Data Platforms Matter and How to Pick the Right…

Needle in a Data Stack: Why Customer Data Platforms Matter and How to Pick the Right One

Myplanet
Pages 15 Pages

The Myplanet white paper explains why Customer Data Platforms (CDPs) are critical for unifying fragmented customer data and enabling personalized experiences. With the number of CDP vendors growing from 23 in 2016 to over 120 by 2019, the market is expanding rapidly. CDPs provide a single customer view, break down silos, democratize access, and enhance governance. Benefits include faster experimentation, improved marketing effectiveness, and higher retention. Myplanet’s Crawl-Walk-Run framework guides adoption: Crawl (data hygiene), Walk (data-informed decisions), Run (personalization at scale). Case studies from Postmates, Gilt, and Burger King show CDPs boosting sign-ups, ad efficiency, and app engagement.

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