The Medical Science Liaison role is expanding to include deeper strategic impact, requiring advanced interpersonal and analytical skills. Traditional training often falls short, so IQVIA developed a Core Field Medical program integrating learning theory, behavioral science, and multi-modal delivery such as eLearning, live sessions, podcasts, and quick guides. This approach emphasizes avoiding cognitive overload, tailoring to experience levels, evidence-based content, and continuous assessment. A case study showed improved confidence, knowledge retention, and strong learner feedback, with participants highly recommending the program for upskilling across experience levels.

Join for free to read