This whitepaper outlines best practices for designing effective compensation plans for Sales Development Representatives that support sales growth and performance. It emphasizes clearly defining the SDR role, objectives, and responsibilities within the sales process before designing incentives. The guide explores key considerations such as role constraints, eligibility, pay levels and mix, upside potential, performance measures, and plan mechanics. It also evaluates alternative incentive approaches to ensure alignment with organizational goals. By thoughtfully structuring SDR compensation plans around clear objectives and measurable outcomes, companies can motivate SDRs effectively while driving consistent pipeline and revenue growth.

Join for free to read