This whitepaper outlines how unified marketing and sales systems—anchored by AI-powered platforms like Unity CDP, Eloqua, and Fusion CX Analytics—enable precision revenue growth. It addresses challenges like data silos and misaligned KPIs, promoting customer-centricity, AI-driven personalization, and integrated analytics. The document positions Oracle’s suite as a comprehensive solution to streamline workflows, improve collaboration, enhance buyer experiences, and align sales and marketing for scalable, sustainable revenue outcomes.

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