The white paper Product Focus as a Leadership Role emphasizes shifting product management from a tactical, firefighting function to a strategic leadership role. Many product teams get stuck managing crises, technical details, or sales-driven priorities, leaving little time for strategic direction. The paper illustrates how organizations can transform product managers into “mini-CEOs,” owning vision, market insights, and roadmaps while balancing technical, commercial, and customer perspectives. With executive buy-in, clear role definitions, and tools like maturity models and dashboards, product management can evolve into a respected leadership function that drives company strategy, improves profitability, and reduces waste.

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