The white paper explores Quality of Experience (QoE) as a critical business metric in the digital transformation era, especially for service providers transitioning to 5G and enterprises adopting IP Multimedia Subsystem technologies. As emerging services enabled by 5G, IoT, and automation differ greatly from traditional telecom services, legacy QoE measurement approaches are no longer sufficient. Modern QoE assurance must be more flexible, application-centric, and aligned with evolving user expectations. Supported by new technology enablers, advanced QoE strategies help organizations maintain service quality, drive innovation, and remain competitive. The paper concludes by highlighting how Infovista supports organizations in adapting to these new QoE challenges.

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