This whitepaper argues that third-party logistics firms are under pressure from e-commerce growth and “digital freight matching” platforms, yet many still depend on manual, siloed, legacy processes that make carrier-shipper matching slow, compliance and documentation difficult, and customer expectations hard to meet. It explains why automation adoption has lagged (skills and infrastructure gaps, too many tech choices, and investment fatigue), then positions RPA as a practical, non-invasive way to automate repetitive work across existing systems, reduce “portal fatigue,” unify data into a single source of truth, and improve speed and accuracy. It highlights RPA use cases including freight management, compliance management, tracking and tracing, document management, and ERP/CRM integration,

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