This content highlights how poor digital customer engagement can lead to unhappy policyholders, beginning with high online quote abandonment rates that average nearly 70 percent. Many customers struggle with long forms, unclear coverage terms, and a lack of timely assistance during the online shopping process. These frustrations often cause prospects to abandon quotes before completion. To address this issue, insurers can adopt modern digital customer service tools that provide real-time support. Technologies such as visitor detection, live messaging, screen sharing, voice, video, and co-browsing enable agents to proactively assist shoppers, simplify complex steps, and improve understanding. Providing immediate, human-centered digital help can reduce abandonment, improve engagement, and dr

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