This white paper presents a practical, tech-light checklist for launching or fixing an MVNO, arguing that success depends on business fundamentals as much as the stack. It outlines seven steps: validate the target market and total addressable market, define a clear proposition that translates into a real customer need, analyze competitors to sharpen differentiation and realistic share capture, choose an optimal price position (low-cost, value, or premium) that matches brand and messaging, plan a month-by-month marketing strategy with KPIs and a path to cash positivity, map the end-to-end customer journey for signup, onboarding, activation, payments, and support to avoid over- or under-provisioning, and finally assemble a right-sized framework and partner ecosystem so the MVNO can launch fa

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