This white paper examines how the Metaverse is reshaping retail, moving from physical stores and e-commerce toward immersive digital experiences. It highlights benefits such as virtual stores, AR/VR try-ons, personalized shopping, supply chain visibility, and sustainability gains. Market forecasts show Metaverse e-commerce rising from $30.6B in 2024 to $210.3B by 2030, with strong adoption by global brands like Gucci, Nike, and Walmart. Challenges include scalability, interoperability, accessibility, and regulatory uncertainty, but future trends point to NFTs, AI-driven personalization, and Gen Z’s growing demand for digital fashion as growth accelerators.

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