This white paper explains how to identify when a B2B site needs a content-focused overhaul. It highlights common issues like thin product data, slow load times, poor mobile usability, and missing customer portals. To improve engagement, businesses should expand product content, use strong visuals and videos, build an information-rich resource library, simplify lead-generation forms, and create clear, trustworthy company messaging. Strong content enhances customer experience, builds credibility, and boosts conversions, forming the foundation for a more effective digital presence.

Join for free to read