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SOLVING THE AUTOMOTIVE INDUSTRY’S ECOMMERCE CHALLENGES: Driving transformation in user experience

SOLVING THE AUTOMOTIVE INDUSTRY’S ECOMMERCE CHALLENGES: Driving transformation in user experience

ContentSquare
Pages 11 Pages

The paper discusses the challenges faced by the automotive industry in e-commerce, focusing on how car manufacturers can improve user experience on their websites. It highlights the importance of optimizing digital interactions to drive customers to dealerships, despite the current lack of full online purchasing options. The study by ContentSquare analyzes user behavior on car manufacturer sites, suggesting strategies to enhance engagement and conversion, particularly by capturing undecided users and leveraging content effectively.

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