This white paper discusses how Ping Identity’s AI-powered fraud prevention solution helps online retailers stop fraud before it occurs. As digital commerce grows, fraud evolves beyond payments to include account takeovers, bots, and refund scams. Traditional rule-based systems struggle to detect new threats or scale for real-time delivery demands. Ping’s solution uses machine learning to analyze behavioral, biometric, and network data from the moment a user visits a site, identifying anomalies early. It minimizes friction for legitimate customers while blocking suspicious activity, increasing fraud detection by over 120% and new account fraud by 62%.

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