This whitepaper explores the growing complexity of B2B data integration and why many existing solutions—such as iPaaS platforms and traditional EDI services—fail to meet the needs of mid-market businesses. It emphasizes that data integration is not just a technology problem, but a combination of people, process, and technology challenges that require a more holistic approach. The paper outlines key market dynamics, including rapid growth in data exchange, increasing system complexity, and the critical role of data in powering business operations. It also highlights common frustrations with legacy providers, such as rigid service models, hidden costs, slow onboarding, and lack of personalized support. Ultimately, the whitepaper argues for a new model—one that combines managed services, IT,

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