Supply Chain Orchestration (SCO) represents a transformative approach in supply chain management, addressing modern challenges like consumer demands, regulatory pressures, and technological advancements. Traditional sequential supply chains, characterized by silos and inefficiencies, are being replaced by SCO, which emphasizes agility, transparency, intelligence, and trust. SCO aims to synchronize all supply chain activities, leveraging real-time decision-making and AI to enhance efficiency and resilience. By focusing on these four competencies, companies can navigate disruptions more effectively, ensuring products reach consumers timely and sustainably. Leading organizations are adopting

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