The COVID-19 pandemic accelerated the adoption of hybrid selling, combining on-site and virtual sales strategies. Over 77% of companies were impacted by the 2020 shutdown, yet many reached 97% of their sales targets through increased online engagement, which rose by 171%. Hybrid selling boosts productivity; it saves an average of 8.5 hours per week for sales reps and cuts online visit durations by 28 minutes. This model enhances market coverage, especially for smaller clients, and supports sustainability by reducing travel. The shift requires companies to modernize structures, train staff in digital competencies, and embrace synchronized market approaches.

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