This white paper explains how strong data privacy practices protect both customers and businesses. It highlights rising expectations for transparency, the legal obligations created by major privacy laws, and the risks of breaches that damage trust and reputation. By publishing clear policies, using consent management tools, and maintaining cookie and terms agreements, companies build credibility, improve SEO, and reduce cybersecurity threats. Unilog’s partnership with Termly streamlines compliance, helping businesses create trustworthy digital experiences that support long-term growth.

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