Ping Identity’s 2024 Australia Consumer Survey reveals that 87% of Australians are concerned about AI’s impact on identity security, and 97% worry about their personal data online. Consumers are most dissatisfied with login processes (77%) and notifications (75%), with 73% wanting improved sign-in experiences. Sixty-six percent prioritize privacy and consent, while 67% identify theft as their top fear. The report recommends enhancing security with risk-based MFA and biometrics, educating users on decentralized identity and AI, and focusing on data protection. These steps help build trust, reduce fraud, and create seamless, secure digital experiences for Australian consumers.

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