Ping Identity’s 2024 Consumer Survey Singapore Edition shows that 94% of respondents worry about AI’s impact on identity security, 87% want better login experiences, and 74% value privacy and consent when interacting with brands. The study reveals frustration with notifications, logins, and checkout processes, with 80% dissatisfied overall. Ninety-nine percent are concerned about personal data online, and 95% fear identity fraud, particularly while shopping. Ping recommends risk-based MFA, biometrics, and decentralized identity to strengthen security and trust. Educating consumers about AI and prioritizing transparency are key to improving digital confidence and reducing fraud.

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