Ping Identity’s 2024 UK Consumer Survey shows that 89% of respondents are concerned about AI’s impact on identity security, and 87% fear identity fraud. Seventy-four percent want improved login experiences, while 70% rank privacy and consent as top priorities. Over 60% are unaware of how many companies access their data, and 40% forget passwords monthly. The study highlights increasing frustration with notifications, personalization, and checkout experiences. Ping recommends risk-based MFA, biometrics, and education about decentralized identity and AI to balance security with usability, strengthen trust, and deliver safer, more seamless digital experiences.

Join for free to read