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White Paper

The Metaverse: What it takes to be successful in the next generation of business models

The Metaverse: What it takes to be successful in the next generation of business models

The Metaverse: What it takes to be successful in the next generation of business models

Ili.Digital
Pages 23 Pages

This white paper by ILI.DIGITAL examines the metaverse as the next evolution of business models, moving from analog to digital to virtual. It defines the metaverse as a persistent, interoperable, immersive, and user-centric extension of physical reality, enabled by technologies like XR, AI, 5G connectivity, and blockchain. User research shows high digital engagement, curiosity about AR and VR, but limited blockchain knowledge. Case studies demonstrate business opportunities for automotive OEMs through virtual configurators, digital twins, and immersive showrooms. The paper concludes with a roadmap: master the experience economy, understand audiences, identify a strategic foothold, launch initiatives now, and iterate based on feedback.

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