This SAP Emarsys publication highlights how omnichannel marketing transforms customer engagement. It focuses on merging physical and digital touchpoints through AI-powered personalization, automated campaigns, and real-time data. Retailers using Emarsys achieve higher conversion and retention by creating consistent, tailored journeys across email, social, and in-store experiences. The whitepaper emphasizes that integrated, data-driven strategies are essential to building loyalty and maximizing long-term customer value.

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