This IDC InfoBrief analyzes how the retail industry navigated long-term disruption, the COVID-19 crisis, and subsequent recovery. It shows how consumer behavior shifts toward eCommerce, contactless payments, and omnichannel shopping accelerated existing digital transformation trends. The paper highlights a bifurcated recovery, where essential retail segments and digitally mature retailers outperformed others. Data illustrates increased demand for BOPIS, curbside pickup, flexible returns, and real-time inventory visibility. The report emphasizes that customer expectations around convenience and safety are now permanent. It concludes that retailers must invest in omnichannel experiences, contactless journeys, and digital maturity to remain competitive and resilient in a post-pandemic landsca

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