This industry briefing examines how retailers are scaling enterprise AI to improve customer experiences while maintaining trust, security, and operational efficiency. Based on a Forrester Consulting study commissioned by Akamai, it highlights the rapid adoption of AI-powered capabilities such as personalized recommendations, automated customer support, and visual product search to drive revenue, retention, and faster service. The report also explores key challenges including cybersecurity, compliance, brand reputation, legacy infrastructure, and skills shortages that can slow AI adoption. To scale AI successfully, retailers increasingly rely on cloud platforms, AI specialists, systems integrators, and edge providers while emphasizing governance, observability, phased deployment, and truste

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