IBM Institute for Business Value The State of Salesforce 2023–24 Who is creating more value from the Salesforce platform— and how?Over the past year, Salesforce’s business solutions have continued to evolve to meet the needs of its 150,000 global customers. But to me, as the leader of IBM’s global Salesforce business, the real power of Salesforce is the ecosystem providers, partners, and customers. Simply put: the value of Salesforce is more than the sum of its parts. We are proud to partner with Salesforce, helping to influence the direction of future innovations and deliver incredible value to our collective customers. As part of the consulting ecosystem, we welcome the opportunity to give back. The annual IBM State of Salesforce is chief among our contributions to

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