The McKinsey white paper explores how generative AI (gen AI) can drive profitable B2B growth by enhancing sales processes. It identifies seven key use cases: next-best opportunity, next-best action, meeting support, RFP responses, smart pricing, smart research assistants, and smart coaching. These applications help prioritize leads, personalize outreach, streamline preparation, and optimize pricing. Successful deployment requires a seller-centric design, clear AI strategies, and balancing quick wins with long-term capabilities. Early adopters are achieving higher conversion rates, improved productivity, and sustainable sales growth.

Join for free to read