Oracle’s whitepaper explains how a Breakthrough Opportunity Analysis (BOA) workshop uncovers gaps in sales processes to justify Configure, Price, Quote (CPQ) adoption. Over two days, consultants map quote-to-cash flows, identify inefficiencies, and propose phased improvements. CPQ delivers measurable gains—30% faster quote cycles, up to 5% lower operating costs, and 2% bottom-line growth. Sample findings show heavy reliance on manual product selection, fragmented systems, and weak pricing governance. CPQ resolves these with automation, guided selling, and real-time pricing, enabling accurate, faster quotes and higher margins.

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