The article explains the difference between the creator economy and traditional influencer marketing. Influencer marketing focuses on large followings and one-off brand campaigns aimed at broad visibility. The creator economy, however, centers on deeper engagement, trust, niche communities, and multiple monetization channels like subscriptions, digital products, and affiliates. Brands are shifting toward creators because their content converts better, lasts longer, and delivers stronger ROI. The piece recommends moving budgets from big influencer fees to ongoing creator partnerships that emphasize authenticity and long-term value.

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