Resident, a leading DTC mattress and bedding company behind brands like Nectar and DreamCloud, unified influencer marketing with traditional affiliate and paid media to drive full-funnel growth. Facing long, research-heavy purchase cycles, Resident found that influencers and UGC built awareness, while affiliates and paid placements drove conversions. Using impact.com’s Creator platform, the team centralized creator discovery, contracting, performance tracking, and content management, building a scalable UGC library. Influencer content was repurposed across awareness, consideration, decision, and retention stages, and integrated into paid ads and affiliate channels. This always-on approach improved authenticity, streamlined partner workflows, doubled the value of influencer posts, and significantly increased ROAS—turning influencer-driven ads profitable and creating a sustainable, data-driven full-funnel marketing engine.

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