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CRM Email Marketing Trends 2026: The New Era of Hyper-Personalisation

CRM Email Marketing Trends 2026: The New Era of Hyper-Personalisation

The 2026 CRM email marketing trends highlight that email remains a cornerstone for customer engagement but must evolve through tighter integration with CRM data and customer journeys. Personalization will deepen—moving beyond first-name inserts to dynamic, behavior-driven content, predictive send times, and lifecycle messaging powered by AI. Automation will shift from simple drip campaigns to adaptive, real-time triggered workflows tied to CRM events and sales signals. Email will become more tightly aligned with omnichannel experiences, linking with SMS, social, and in-app messaging for unified customer touchpoints. Data quality and consent will be critical for deliverability, compliance (e.g., privacy laws), and relevance. Metrics will expand from opens and clicks to engagement quality, r

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