Mailjet’s 2026 email marketing trends emphasize that email remains a powerful channel, but success will depend on adapting to evolving technologies and customer expectations. AI-driven personalization will become standard for segmentation, content, and workflow optimization. “Intelligent inboxes” will influence delivery and visibility, making relevance and behavioral targeting essential. Strong authentication and trust signals (SPF, DKIM, DMARC, BIMI) will be required for deliverability and brand credibility. Email will increasingly function within unified omnichannel strategies alongside SMS and push notifications. Design trends will prioritize lighter, greener, and more accessible emails, while success metrics shift from opens to engagement actions and quality signals. Ethical data use a

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