A sales demo should be a personalized, interactive conversation that shows how your product solves a prospect’s specific problems rather than a generic feature walkthrough. Keeping engagement high is key—ask questions, invite input, and tailor the narrative to their goals. Strong prep includes researching the prospect and setting up a customized demo environment, while smooth scheduling and reminders help reduce friction. During the demo, share a clear agenda, focus on outcomes and ROI, and end with defined next steps. Afterward, follow up quickly with a recap, resources, and an easy way to book the next meeting. Effective demos respect the prospect’s time, show long-term value, and make it simple to move forward.

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