CADENCE SALES Importance and BenefitsTABLE OF CONTENTST he first thing you do when you travel to a new place is to look up the location on a map. Similarly, if you decide to cook something you haven’t cooked before you will refer to the recipe. This is because the navigation in the map and the method in the cookbook ensure a guaranteed result. Your business is no different when it comes to needing proper guidance to navigate from the start to the end of a process. There are various activities performed by different teams at every stage of a process in order to complete it. Processes such as lead qualification, customer acquisition, deal review, product delivery, or preparing a work order, each have a set of steps that must be performed in a certain sequence to complete the process.

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