40 Years Strong: A Resilient Partnership in a Shifting Market
40 Years Strong: A Resilient Partnership in a Shifting Market
2 PagesPronto Reproductions modernized its business by adopting the Xerox Iridesse Production Press, shifting from basic print services to a full digital and commercial print and packaging operation. By educating clients on specialty colors like gold, silver and clear, and using long-format capabilities up to 47.2 inches, they deliver higher-impact products and faster turnaround. This strategic move strengthened market differentiation, boosted client engagement and positioned color as a key driver of sales and future innovation.
