5 Influencer Marketing Case Studies The influencer marketing industry is booming, and marketers are doubling down on sponsored content by the billions. A whopping 80% of marketers find influencer marketing effective, and nearly 2/3 are increasing their influencer marketing budgets this year. As more marketers dive headfirst into influencer marketing, it helps to study successful influencer marketing campaigns as a blueprint. These case studies were handpicked for their unique creative approach, strong performance, and valuable insights on building unique influencer campaigns. Introduction 1Table of Contents Note: These analyses are solely based on our observations and interpretations of these influencer marketing campaigns. How Olay Pulled An Instagram Engagement Rate High

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