Akind is a sustainable fine jewelry brand that uses recycled gold, lab-grown diamonds, and ethically sourced materials to create products that align with environmentally and socially conscious values. To connect with consumers who share these priorities, the company relies on influencer marketing as a key part of its growth strategy. However, Akind faced challenges in scaling influencer recruitment, organizing campaign insights, and managing communications efficiently. Without a centralized system, influencer marketing activities were time-consuming and difficult to manage. Meltwater provided a unified platform that streamlined influencer discovery, relationship management, communication, and performance tracking. By centralizing workflows and data, Akind improved operational efficiency, g

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