This paper presents an advanced approach to social listening, voice of customer, and media analysis by moving beyond traditional sentiment analysis toward understanding emotions and attitudes. Developed by Converseon in partnership with Meltwater, the research draws on more than a decade of experience in social intelligence, artificial intelligence, and natural language processing. While sentiment analysis identifies whether opinions are positive, negative, or neutral, and emotion analysis measures feelings, attitudinal analysis goes deeper by explaining what people believe, prefer, intend, and value. The report argues that attitudes provide more meaningful and actionable insights into consumer behavior, brand perception, and decision-making. By combining enhanced analytics, better data qu

Join for free to read