Before adopting Meltwater, TwinBear relied on multiple monitoring tools that created a fragmented view of online conversations, making it difficult to track discussions comprehensively and increasing the risk of missing critical issues that could affect client reputations. The agency needed a centralized, user-friendly platform capable of monitoring social media, news outlets, blogs, and other digital channels in real time, particularly during high-pressure situations. Meltwater addressed these challenges by providing a single solution that delivers broad visibility, operational efficiency, and reliable monitoring capabilities. Leveraging AI-powered insights and AI visibility tracking, TwinBear uses the platform to identify reputational risks, monitor public sentiment, evaluate campaign pe

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