West Virginia International Yeager Airport (CRW) uses Meltwater to measure communications impact, strengthen brand visibility, and demonstrate the value of its public relations efforts. By monitoring owned and earned media across local, regional, national, and international channels, the airport gains actionable insights that support data-driven decision-making and strategy refinement. Meltwater analytics helped CRW amplify awareness of its Wildlife Canine Community Education program featuring border collies Ned and Hercules, generating significant media attention, widespread audience reach, and coverage from major news outlets. The platform also enabled the airport to track social media growth, audience engagement, and year-over-year performance, providing clear evidence of marketing succ

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