Bucknell University’s media relations and digital marketing teams needed a more effective way to measure PR performance, track ROI, and understand audience perception across media platforms, Reddit, and AI-driven search environments. Relying on fragmented spreadsheets and manual processes made it difficult to develop a unified communications strategy and monitor real-time discussions about the university. To address these challenges, Bucknell implemented Meltwater as a centralized platform for media monitoring, social listening, analytics, and AI visibility tracking. The solution provided automated reporting, Reddit monitoring, Slack alerts, and GenAI Lens capabilities, enabling the university to identify emerging conversations, monitor brand perception, and gain deeper insights into audie

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