DOT Communications relied heavily on manual processes for media monitoring, influencer tracking, and campaign reporting, which limited efficiency and scalability. Teams manually captured influencer content, searched for earned media coverage, and consolidated campaign data through spreadsheets and screenshots, making it difficult to generate timely insights and demonstrate business impact. To overcome these challenges, the agency adopted Meltwater as a centralized platform for media monitoring, social listening, AI-powered insights, and reporting. By automating data collection and analysis, DOT Communications streamlined workflows, improved reporting accuracy, and gained faster access to actionable intelligence. The platform enabled the agency to better connect public relations and influen

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