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Case Study

Alteryx launches add-on marketplace, speeds up time to market by 6x with AppDirect

Alteryx launches add-on marketplace, speeds up time to market by 6x with AppDirect

Alteryx launches add-on marketplace, speeds up time to market by 6x with AppDirect

AppDirect
Pages 4 Pages

To enhance its community-powered workflow gallery with monetization capabilities, payment acceptance, and verification support without undertaking an expensive in-house custom build, software leader Alteryx partnered with AppDirect. By leveraging AppDirect software via a free trial offering, Alteryx successfully spun up a fully functional add-on marketplace. AppDirect helped by accelerating the company's time to market by six times compared to traditional development timelines. Through this powerful commerce platform, Alteryx achieved an impressive 19% conversion rate, exceeded its original download goal tenfold, and seamlessly established a secure checkout flow that dramatically amplified digital revenue and community engagement.

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