Hospitality businesses like the 300-year-old Boar’s Head Resort, with ties to Thomas Jefferson and nestled in Virginia's Blue Ridge Mountains, rely on driving calls and optimizing ads to raise service awareness and keep the property bustling. The resort offers upscale accommodations, golf, outdoor activities, fine dining, and a wellness spa. To ensure advertising investments yield results—through customer mentions, analytics insights, or increased sales—Boar’s Head needed robust tracking tools. Marchex software delivered precise call tracking and attribution, proving ad effectiveness, maximizing ROI, and driving more bookings by connecting campaigns directly to valuable customer calls.

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