Unbxd software sharpened Backcountry's product discovery to match its high-performance outdoor gear mission—from avalanche beacons to premium apparel generating $1B annually. The AI-powered platform delivered intelligent search scaling across vast catalogs, reducing manual effort while boosting relevance through personalization testing and CVR optimization. Key outcomes included 7% overall site conversion uplift, 11% demand surge from search sessions, 9% revenue per session growth, and 60-day time-to-value—proving Unbxd's precision in powering adventure shoppers' journeys with fast, intuitive discovery that converts.

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