Case Study
Bajaj General Insurance Powers 3-in-5 Digital Policy Renewals with Netcore’s Intelligent Journeys
Bajaj General Insurance (formerly Bajaj Allianz General Insurance) transformed its policy renewal process by leveraging Netcore’s intelligent, automation-driven customer journeys. In FY24, the company successfully processed more than 500,000 policy renewals digitally and achieved a 3-in-5 renewal rate through a seamless multi-channel strategy that combined voice bots, personalized journeys, and targeted renewal reminders. The approach significantly improved customer retention, particularly in its Two-Wheeler insurance segment, where renewal rates increased from 35% to 50%. A key contributor to this success was the use of vernacular communication, which made renewal messages easier for customers to understand and act upon, resulting in higher engagement. Since adopting Netcore’s platform in
