CHALLENGE A large, regional bank wanted to engage new prospects across a tri-state region by using digital ads as part of an omnichannel marketing strategy. SOLUTION Vericast shares both real-time interest (within the last seven days) and longer-term trending behavior (over the previous 12 months) to deliver better results. Proprietary predictive data revealed high-potential customers with in-market signals showing the consumer’s intent to purchase, which were then connected to devices in a known household. We engaged those customers with Display Ads, Solo Direct Mail and Direct Mail Inserts by targeted neighborhoods.

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