Case Study

Beauty Brand Cuts Footprint While Scaling Omnichannel Fulfillment

Beauty Brand Cuts Footprint While Scaling Omnichannel Fulfillment

Beauty Brand Cuts Footprint While Scaling Omnichannel Fulfillment

Pages 4 Pages

A well-established global beauty brand with thousands of stores and a rapidly growing online business sought to improve productivity and gain a competitive edge in the UK by consolidating retail and eCommerce fulfillment. Operating two separate distribution centers on the same campus, the company faced high peak volumes and inefficiencies. After extensive evaluation, it launched its first automation initiative in the UK, installing Dematic Multishuttle technology alongside RapidPut waveless picking. By merging operations into a single, automated fulfillment model, the brand aimed to reduce its operational footprint, increase efficiency, and better support omnichannel growth while maintaining high service levels.

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