Taboola Contextual Targeting helped Beleza na Web boost engagement and efficiency by delivering editorial beauty content with precise, context-aware recommendations. Working closely with Taboola’s account team, they managed distribution and monitored campaigns to sustain strong performance, uncover new opportunities, and execute strategies rapidly. The result was a 94% lift in viewable CTR, a 56% higher average viewable CTR, and a 17% reduction in CPC, demonstrating Taboola’s ability to optimize content relevance and placement at scale for a leading beauty platform in Brazil.

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