Good Neighbors, an international nonprofit founded in Korea, partnered with Ad Efficiency to expand monthly giving through the inspiring “Your Turn Ring” campaign—engraved with “YOUR TURN” to symbolize personal commitment to changing children's lives and spreading positive impact. Taboola software's Realize platform slashed CPA by 31%, cut CPC by 53%, and boosted market share by 71%, driving charitable donations more cost-effectively. As Tae-Heon Lee, Senior Director of International Fundraising & Marketing, highlighted, this approach encouraged supporters to join a movement fostering fulfillment through giving.

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